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Wednesday, February 15 2017: After the Internet took root in the 90s, companies realized that they had to be online to survive. E-mail quickly became the communication channel of choice, mostly driven by consumer preference. Companies that understood this shifted much of their advertising and marketing efforts to satisfy this “new” online buyer. We are now seeing another shift with mobile devices and tablets. The advances in technology have made having a cell phone ubiquitous nowadays, and companies again must shift their marketing gearboxes to accommodate today’s buyers. A recent report conducted by BIA/Kelsey states that phone calls from prospective buyers are increasing exponentially and are considered the best channel for initiating the sales process. Mobile has been a major driver for this growth and has opened up new opportunities for businesses to respond and communicate with their... + continue reading
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